Indian Property Market- Panchshil Realty showcases high-end residential projects at London road show.

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Intended for those interested in knowing whether it is the right time to buy into India property in view of the financial turmoil and declining prices across real estate markets, the road show at London this summer of 2011, lay special emphasis on ‘How to Invest Wisely in the Indian Real Estate Market', backed with appropriate facts and figures from the industry. The events attract heavy footfalls from serious buyers, who join the realty developer company's team of professionals for an informative and in-depth interaction with buyers and help them evaluate options from various developers.

A number of Indian real estate companies held first-time road shows in London this summer, targeting rich non-resident Indians, or NRIs while analysts opine that slowing sales at home is the factor forcing developers to look for buyers overseas.

Pune-based Panchshil Realty hosted its first road show in the British capital last month to showcase its luxury properties, including “yoopune“, styled by French designer Philippe Starck, where apartments are priced at 8.5 crore.

At the day-long show, the developer sold six apartments to high net worth NRIs. Property adviser Knight Frank helped the company compile a list of 600 potential investors and buyers who could be invited to the event. The Executive Director of Panchshil Realty, Mr. Sagar Chordia expressed his view on the positive side of investing back home as against in the far east where real estate is steeply priced. He also reiterated that summer is a great time to connect with corporate Indians who holiday in London.

 Indian property road shows were, until now, typically organized in West Asian destinations such as Dubai and Bahrain and used to be in the form of property exhibitions or investor interactions before a company's initial public offering.

While NRIs seek to buy a second home or invest in the Indian property market, mid-segment projects are also favored by NRI investors because they are easier to sell and exit. Overseas road shows offer a different breed of investors, particularly for high-end property sales, so it is better to go where the money is- seems to be the popular philosophy.